Maria Vernucci*; Michelini, Laura; Cozzolino, Alessandra - In: MERCATI E COMPETITIVITÀ 2008/2 (2008) 2, pp. 144-171
<em>Marketing, logistics, and ethics in packaging innovation</em> In the new competitive marketplace, product packaging has become a strategic tool that needs to be managed as a project on the basis of a strong systemic approach. Three main dimensions can influence packaging design: marketing, logistics,...