A growing literature shows how insights from behavioral economics can be successfully adopted in simple interventions through SMS or other types of low-cost communications. In this short, note we provide concrete basic guidelines to design behaviorally informed messages, based on theory and our...

Uruguay has increased it preschool enrollment, reaching almost universal coverage among four- and five-year-olds. However, more than a third of children enrolled in preschool programs have insufficient attendance, with absenteeism higher in schools in lower socioeconomic areas and among younger...

This paper presents the results of a nationwide very low-cost behavioral intervention aimed at increasing preschool attendance in Uruguay. Specifically, behaviorally-informed messages were delivered through the government's official mobile app. We document a large reduction in absenteeism, as...