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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Journal of business research : JBR
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International journal of business information systems : IJBIS
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Added values of social CRM : the examination of customer perspective
Pilav-Velic, Amila
;
Hrnjic, Anes
;
Milanovic Glavan, Ljubica
- In:
Economic review : journal of economics and business
13
(
2015
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10011432669
Saved in:
2
Changes in CRM approach : refined functional blocks for customer creative engagement in services
Potra, Sabina
;
Izvercian, Monica
;
Miclea, Serban
- In:
International journal of information systems in the …
8
(
2016
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011434847
Saved in:
3
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
4
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverly A.
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
5
Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li
;
Wu, Xiaoli
;
Zhang, Yue
;
Zhao, Jie
- In:
International journal of networking and virtual …
15
(
2015
)
2/3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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6
Employing social media as a marketing strategy in college sport : an examination of perceived effectiveness in accomplishing organizational objectives
Dixon, Anthony W.
;
Martinez, J. Michael
;
Martin, …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011410712
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7
Groupthink 2.0 : an empirical analysis of customers' conformity-seeking in online communities
Breitsohl, Jan
;
Wilcox-Jones, James Peter
;
Harris, Ian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 87-106
Persistent link: https://www.econbiz.de/10011411086
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8
Unleashing corporate communications via social media : a UK study of brand management and conversations with customers
Griffiths, Marie
;
McLean, Rachel
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011412296
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9
Academic Pinstitution : higher education's use of Pinterest for relationship marketing
Linvill, Darren L.
;
Rowlett, Jerrica Ty
;
Kolind, Mette M.
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 287-300
Persistent link: https://www.econbiz.de/10011412352
Saved in:
10
Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare
;
Hartley, Nicole
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
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