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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
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The platformization of brands
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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How to capture the B2B platform opportunity
Riemensperger, Frank; Falk, Svenja - In: Electronic markets : EM ; the international journal of … 30 (2020) 1, pp. 61-63
Persistent link: https://www.econbiz.de/10012419457
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Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim; Yoon, Yeohong; Nam, Hyoryung; Choi, Jeonghye - In: Industrial marketing management : the international … 93 (2021), pp. 90-100
Persistent link: https://www.econbiz.de/10012501939
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Platform as a Rule Maker : Evidence from Airbnb's Cancellation Policies
Jia, Jian; Jin, Ginger Zhe; Wagman, Liad - National Bureau of Economic Research - 2021
-guest rules can drive demand and supply to and from the platform, as a function of the local platform competition between Airbnb …
Persistent link: https://www.econbiz.de/10012585362
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Customer Engagement with 7P’s of Marketing in Online Platform
Praveen M, Rahul - 2020
Customer engagement is vital in creating great customer experience that builds loyalty and long-term relationships with the firms. This paper provides the integrative framework of customer engagement with the 7P’s of marketing. The present study provides insights on various factors that are...
Persistent link: https://www.econbiz.de/10014101540
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Platform as a Rule Maker : Evidence from Airbnb's Cancellation Policies
Jia, Jian; Jin, Ginger Zhe; Wagman, Liad - 2021
-guest rules can drive demand and supply to and from the platform, as a function of the local platform competition between Airbnb …
Persistent link: https://www.econbiz.de/10013226678
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Impact of Service Quality on the Customer Satisfaction : Case Study at Online Meeting Platforms
Ali, Bayad Jamal; Saleh, Pakzad Fadel; Akoi, Shwana; … - 2021
demand. Due to that, it’s necessary to treat customer as the king of the market. In another meaning, Customer satisfaction is …
Persistent link: https://www.econbiz.de/10013229161
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Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang; Allen, B. J.; Gretz, Richard T.; Houston, … - In: Journal of marketing 86 (2022) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
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Digitisation in retailing : the game-changing driver of industrial transformation
Sindhu, Mahwish; Qureshi, Tahir Masood; Singh, Sonia; … - In: International journal of intellectual property … 13 (2023) 1, pp. 22-39
Persistent link: https://www.econbiz.de/10014320965