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Schools of thought in corporate marketing : traces and future perspectives

Kernstock, Joachim; Brexendorf, Tim Oliver - In: Contemplating corporate marketing, identity and …, (pp. 36-48). 2010

Persistent link: https://www.econbiz.de/10008658062

Vertical line extension : a systematic review of research on upward and downward line extension

Schmitz, Anna-Karina; Brexendorf, Tim Oliver; … - In: The journal of product & brand management 32 (2023) 6, pp. 828-848

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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research

Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40

Persistent link: https://www.econbiz.de/10011485859

International diversity of authorship in advertising research

Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10011687836

Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries

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Persistent link: https://www.econbiz.de/10009507761

Journal publication success of German business researchers : does gender composition and internationality of the author team matter?

Eisend, Martin; Schuchert-Güler, Pakize - In: Business research 8 (2015) 2, pp. 171-188

The authors analyze whether publication success of journal articles by authors from German-speaking countries is related to gender composition and internationality of the author team. The database for the analysis covers 7,464 articles that were published in peer-reviewed journals between 2008...

Persistent link: https://www.econbiz.de/10011488128