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Relevanz von Sponsoring : wann sich das Engagement wirklich lohnt
Tomczak, Torsten; Lennerts, Silke; Brexendorf, Tim Oliver; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 5, pp. 46-50
Persistent link: https://www.econbiz.de/10003765706
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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Creating online brand experience on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 6, pp. 50-59
Persistent link: https://www.econbiz.de/10010256432
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Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina; Brexendorf, Tim Oliver; … - In: The journal of product & brand management 32 (2023) 6, pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
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Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin - In: Journal of business economics : JBE 78 (2008) 3, pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
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Special issue: Reinquiries in advertising research
Eisend, Martin (ed.); Franke, George R. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011453830
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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios; Davvetas, Vasileios; … - In: Journal of international marketing 27 (2019) 4, pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609