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Behavioral Branding : Markenprofilierung durch persönliche Kommunikation

Tomczak, Torsten; Herrmann, Andreas; Brexendorf, Tim Oliver - In: Thexis : Fachzeitschrift für Marketing ; … 22 (2005) 1, pp. 28-31

Persistent link: https://www.econbiz.de/10002539266

Strategische Markenführung

Tomczak, Torsten; Brexendorf, Tim Oliver - In: Markenaufbau und Markenpflege : Grundlagen und Praxis …, (pp. 9-81). 2005

Persistent link: https://www.econbiz.de/10003598281

Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW

Brexendorf, Tim Oliver - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003927090

The impact of external social and internal personal forces on consumers' brand community engagement on Facebook

Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423

Persistent link: https://www.econbiz.de/10011620585

Advances in luxury brand management

Kapferer, Jean-Noël (ed.); Kernstock, Joachim (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011639311

Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial

Brexendorf, Tim Oliver; Kernstock, Joachim; Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 685-688

Persistent link: https://www.econbiz.de/10010514155

Understanding the interplay between brand and innovation management : findings and future research directions

Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557

Persistent link: https://www.econbiz.de/10011340285

Introduction to the special section "brand and innovation interdependency"

Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547

Persistent link: https://www.econbiz.de/10011340286

Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture

Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551

Persistent link: https://www.econbiz.de/10011755173

Eine Kosmetikmarke in Vietnam : das Beispiel NIVEA

Frerichs, Jens; Brexendorf, Tim Oliver - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 3, pp. 46-51

Persistent link: https://www.econbiz.de/10003844457