Technology platforms, such as Microsoft Windows, are the hubs of technology industries. We develop a framework to characterize the optimal two-sided pricing strategy of a platform firm; that is, the pricing strategy toward the direct users of the platform as well as toward firms offering...

Technology platforms, such as Microsoft Windows, are the hubs of technology industries. We develop a framework to characterize the optimal two-sided pricing strategy of a platform firm, that is, the pricing strategy towards the direct users of the platform as well as towards firms offering...

Technology platforms, such as Microsoft Windows, are the hubs of technology industries. We develop a framework to characterize the optimal two-sided pricing strategy of a platform firm, that is, the pricing strategy towards the direct users of the platform as well as towards firms offering...

Purpose: The article analyzes the effects of Artificial Intelligence (AI) on Business Model Innovation (BMI), focusing on the platform business model. Design/Methodology/Approach: Proposes a CLD (Causal Loop Diagram) model and analyzes the model to discuss insights about the structure and...

The article analyzes the effects of Artificial Intelligence (AI) on Business Model Innovation. It shows that AI enables key strategic feedback loops that constitute the core structure of a business model. The article provides a framework and discusses implications for managers and entrepreneurs...