This paper takes a demand-side perspective on business models as a source of performance heterogeneity. It is argued that business models create and capture value when the elements that compose a business model improve how consumers perceive a firm's products and better enable heterogeneous...

Freemium products must attract a disproportionately large user base to capture value, but they are often “hit or miss”. Which freemium products are best positioned to becoming a killer app, and under what conditions? Drawing on freemium's distinguishing features of low adoption barriers and...