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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10012106629
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Beyond the border : Yellow goes international
Ahmed, Jashim Uddin; Rifat, Afrin; Nisha, Nabila; … - In: Global business review 17 (2016) 5, pp. 1094-1106
Persistent link: https://www.econbiz.de/10011644042
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Entrepreneurial intention : an exploratory study of fashion students
Zhao, Li; Davis, Lizhu; Copeland, Lauren - In: Journal of enterprising culture 26 (2018) 1, pp. 27-50
Persistent link: https://www.econbiz.de/10011916636
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Sustainable fashion consumption and the fast fashion conundrum : fashionable consumers and attitudes to sustainability in clothing choice
McNeill, Lisa S.; Moore, Rebecca - In: International journal of consumer studies 39 (2015) 3, pp. 212-222
Persistent link: https://www.econbiz.de/10011380504
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Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy; Periyasamy, Girija; … - In: World review of entrepreneurship, management and … 19 (2023) 1/2, pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
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Indexing fashion Omnichannel Retailing performance
Bock, Tobias; Zawiasinski, Tim; Bug, Peter - 2017
Persistent link: https://www.econbiz.de/10012659867
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The long road to omni-channel retailing : an assessment of channel integration levels across fashion and apparel retailers
Acquila-Natale, Emiliano; Chaparro-Peláez, Julián - In: European journal of international management : EJIM 14 (2020) 6, pp. 999-1023
Persistent link: https://www.econbiz.de/10012316159
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The application of big data in fashion retailing : a narrative review
Madsen, Dag Øivind; Silva, Emmanuel Sirimal; Hassani, … - In: International journal of management concepts and … 13 (2020) 4, pp. 247-274
Persistent link: https://www.econbiz.de/10012514619
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Competitive factors of fashion retail sector with special focus on SMEs
Gonda, Gyorgy; Gorgenyi-Hegyes, Eva; Nathan, Robert … - In: Economies : open access journal 8 (2020) 4/95, pp. 1-18
century, especially in fashion retail sector. The current paper is intended to map the current situation of the sector …-specific competitive factors in fashion industry. The research methods are the analysis of different related articles, reports and other …
Persistent link: https://www.econbiz.de/10012311911
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908