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Consumer behaviour
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Mobile communications
9
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Pousttchi, Key
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Wiedemann, Dietmar G.
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Handbook of research on mobile marketing management
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
1
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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2
Exploring the digitalization impact on consumer decision-making in retail banking
Pousttchi, Key
;
Dehnert, Maik
- In:
Electronic markets : the international journal on …
28
(
2018
)
3
,
pp. 265-286
Persistent link: https://www.econbiz.de/10011914529
Saved in:
3
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
4
Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs
Pousttchi, Key
;
Goeke, Laura
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009260826
Saved in:
5
Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura
;
Pousttchi, Key
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
Saved in:
6
Mobile Commerce : Grundlagen und Techniken ; mit 9 Tabellen
Turowski, Klaus
;
Pousttchi, Key
-
2004
Persistent link: https://www.econbiz.de/10001742903
Saved in:
7
Ausgestaltung mobiler Bezahlverfahren : Ergebnisse der Studie MP3
Wiedemann, Dietmar
;
Goeke, Laura
;
Pousttchi, Key
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 94-107)
.
2008
Persistent link: https://www.econbiz.de/10003737923
Saved in:
8
Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus Sicht der Diffusionstheorie
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Perspektiven des Mobile Business : Wissenschaft und …
,
(pp. 35-50)
.
2005
Persistent link: https://www.econbiz.de/10003082897
Saved in:
9
An apple a day : how the platform economy impacts value creation in the healthcare market
Gleiß, Alexander
;
Kohlhagen, Marco
;
Pousttchi, Key
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
4
,
pp. 849-876
Persistent link: https://www.econbiz.de/10012797024
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