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Online platforms provide search tools that help consumers to get betterfitting product offers. But this technology makes consumer search behavior also easily traceable for the platform and allows for real-time price discrimination. Consumers face a trade-off: Search intensely and receive better...
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This paper presents a laboratory experiment that directly tests the theoretical predictions of consumption choices … of the theory: 1) Subjects optimally make stochastic consumption choices; 2) They respond to incentives and changes in …
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, which is explained by the theory of motivated reasoning (Kunda, 1990). However, that theory does not take into consideration … behavior. To accomplish this purpose, study participants role-played as advisors on a tax compliance task. The experiment used …
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