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Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria; Diz-Comesaña, M. Eva - In: Psychology & marketing 33 (2016) 12, pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
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Value proposal co-creation in online community-based idea contests
Kelleher, Carol; Céilleachair, Aonghus Ó.; Helkkula, Anu - In: Innovating in practice : perspectives and experiences, (pp. 291-316). 2017
Persistent link: https://www.econbiz.de/10011570081
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Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie; Wos, Anna - In: Services marketing cases in emerging markets : an asian …, (pp. 27-34). 2017
Persistent link: https://www.econbiz.de/10011537858
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Community Generated Innovation : Vernetzung von Verbrauchern und Kreativen auf der Ideen-Community Tchibo ideas
Helfrich, Miguel - In: Kommunikation als Erfolgsfaktor im …, (pp. 367-378). 2009
Persistent link: https://www.econbiz.de/10003853666
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Ideenmanagement und Innovation mit Social Networks : die Swarowski i-flash Community
Erler, Hannes; Rieger, Markus; Füller, Johann - In: Kommunikation als Erfolgsfaktor im …, (pp. 391-401). 2009
Persistent link: https://www.econbiz.de/10003853674
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Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna - In: International journal of contemporary hospitality management 24 (2012) 7, pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
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Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen
Markschläger, Sven; Werle, Eva - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 83-96). 2012
Persistent link: https://www.econbiz.de/10009553608
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From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga; Anderson, Helén - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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Using virtual communities to involve users in e-service development : a case study
Söderström, Eva; Holgersson, Jesper - In: Business organizations and collaborative web : …, (pp. 61-75). 2011
Persistent link: https://www.econbiz.de/10009388280
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Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit; Schroeder, Jonathan E. - In: Marketing theory 11 (2011) 3, pp. 303-324
Persistent link: https://www.econbiz.de/10009355169