This chapter proposes a framework to position ecopreneurship in relation to other forms of environmental management. The framework can also be easily adapted to corporate sustainability. The framework provides a reference for managers for introducing ecopreneurship. Five basic positions are...

This chapter proposes a framework to position ecopreneurship in relation to other forms of environmental management. The framework provides a reference for managers to introduce ecopreneurship. Five basic positions are distinguished according to the degree of environmental orientation of a...