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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention
Lindenmeier, Jörg; Arnold, Christian; Zogaj, Adnan; … - In: International review on public and non-profit marketing 18 (2021) 4, pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
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Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André; Ribeiro, Tiago; Almeida, Victor; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
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Benetton : Identifying an Image, Imagining an Identity
Favero, Giovanni - 2012
This paper deals with the Benetton's approach to advertising and with the changes in the image of the company since its …
Persistent link: https://www.econbiz.de/10014054854
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Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of electronic marketing and … 15 (2024) 4, pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Do reputation and image matter for recommendations and switching intentions in the telecommunications industry?
Abiodun, Abolaji Joachim; Adeyemi, Kenneth Sola; … - In: Asia-Pacific journal of management research and … 11 (2015) 2, pp. 134-142
Persistent link: https://www.econbiz.de/10011383572
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Evaluating retail store image : an empirical study in India
Biswal, Santosh Kumar; Sreekumar; Panda, Arun Kumar - In: International journal of business excellence 9 (2016) 1, pp. 68-91
Persistent link: https://www.econbiz.de/10011626442
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226