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Consumer culture brand positioning strategies : an experimental investigation
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C. - In: The journal of product & brand management 20 (2011) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10009007095
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The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.; Gammoh, Bashar S.; Wergin, Rand - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
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VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa; Roy, Subhadip - In: Services marketing quarterly 37 (2016) 4, pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip; Attri, Rekha - In: Tourism management : research, policies, practice 92 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013326666