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The role of identity and image...
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Bauer, Hans H.
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Psychology & marketing
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The American economic review
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Social choice and welfare
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SpringerLink / Bücher
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of industrial organization
111
Asia Pacific journal of marketing and logistics
107
CESifo working papers
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European journal of marketing : EJM
105
The review of economic studies
105
International journal of hospitality management
103
Journal of mathematical economics
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NBER working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European economic review : EER
91
Journal of marketing communications
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Theory and decision : an international journal for multidisciplinary advances in decision science
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
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1
Moral
identity
centrality and cause-related marketing : the moderating effects of brand social responsibility
image
and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Esports fan
identity
toward sponsor-sponsee relationship : an understanding of the role-based
identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
3
Congruence constructs as mediators of stereotypic
image
perceptions' effect on student volunteering intention
Lindenmeier, Jörg
;
Arnold, Christian
;
Zogaj, Adnan
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
Saved in:
4
Benetton : Identifying an
Image
, Imagining an
Identity
Favero, Giovanni
-
2012
This paper deals with the Benetton's approach to advertising and with the changes in the
image
of the company since its …
Persistent link: https://www.econbiz.de/10014054854
Saved in:
5
Public relations as
image
and reputation management
Murtarelli, Grazia
;
Romenti, Stefania
;
Carroll, Craig E.
-
2021
Persistent link: https://www.econbiz.de/10012504911
Saved in:
6
Evaluating retail store
image
: an empirical study in India
Biswal, Santosh Kumar
;
Sreekumar
;
Panda, Arun Kumar
- In:
International journal of business excellence
9
(
2016
)
1
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011626442
Saved in:
7
Do reputation and
image
matter for recommendations and switching intentions in the telecommunications industry?
Abiodun, Abolaji Joachim
;
Adeyemi, Kenneth Sola
; …
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10011383572
Saved in:
8
Reciprocity of a retailer's corporate imge and store
image
: moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
9
Drawing negative inferences from a positive country-of-origin
image
: consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
10
IMC antecedents and the consequences of planned brand
identity
in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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