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~subject:"Innovation"
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The role of identity and image...
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Aghion, Philippe
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47
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Welfens, Paul J. J.
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Acs, Zoltán J.
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Griffith, Rachel
25
Henrekson, Magnus
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Nijkamp, Peter
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Belk, Russell W.
24
Fishman, Arthur
24
Han, Heesup
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Hruschka, Harald
24
Keuschnigg, Christian
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Mukherjee, Arijit
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World Bank
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6
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Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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International journal of industrial organization
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Economics letters
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
108
European journal of marketing : EJM
107
International journal of hospitality management
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CESifo working papers
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Journal of economic behavior & organization : JEBO
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of evolutionary economics : JEE
92
Journal of marketing communications
90
Economics of innovation and new technology
87
Journal of international consumer marketing
83
Marketing letters : a journal of research in marketing
81
Discussion paper
76
International journal of consumer studies
76
The journal of consumer marketing
76
Working paper
76
Gabler Edition Wissenschaft
74
Journal of marketing research : JMR
74
Technovation : the international journal of technological innovation, entrepreneurship and technology management
74
Journal of economic psychology : research in economic psychology and behavioral economics
73
Discussion papers / CEPR
72
Journal of business ethics : JOBE
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
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EconStor
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1
Moral
identity
centrality and cause-related marketing : the moderating effects of brand social responsibility
image
and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Esports fan
identity
toward sponsor-sponsee relationship : an understanding of the role-based
identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
3
Congruence constructs as mediators of stereotypic
image
perceptions' effect on student volunteering intention
Lindenmeier, Jörg
;
Arnold, Christian
;
Zogaj, Adnan
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
Saved in:
4
Benetton : Identifying an
Image
, Imagining an
Identity
Favero, Giovanni
-
2012
This paper deals with the Benetton's approach to advertising and with the changes in the
image
of the company since its …
Persistent link: https://www.econbiz.de/10014054854
Saved in:
5
Evaluating retail store
image
: an empirical study in India
Biswal, Santosh Kumar
;
Sreekumar
;
Panda, Arun Kumar
- In:
International journal of business excellence
9
(
2016
)
1
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011626442
Saved in:
6
Do reputation and
image
matter for recommendations and switching intentions in the telecommunications industry?
Abiodun, Abolaji Joachim
;
Adeyemi, Kenneth Sola
; …
- In:
Asia-Pacific journal of management research and …
11
(
2015
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10011383572
Saved in:
7
Reciprocity of a retailer's corporate imge and store
image
: moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
8
Drawing negative inferences from a positive country-of-origin
image
: consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
9
IMC antecedents and the consequences of planned brand
identity
in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Analysis of the influence of reputation,
identity
and
image
on the country brand
Revilla Camacho, Maria Angeles
;
Rodriguez-Rad, Carlos
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10013369816
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