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~subject:"Internet marketing"
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Older consumers and technology...
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Internet marketing
Konsumentenverhalten
78,381
Consumer behaviour
77,953
Technischer Fortschritt
49,744
Technological change
40,222
Theorie
21,375
Theory
20,929
Bibliometrics
19,592
Bibliometrie
19,530
Innovation
13,391
Innovationsdiffusion
12,647
Innovation diffusion
12,392
USA
11,645
United States
11,148
Beziehungsmarketing
8,925
Relationship marketing
8,914
Deutschland
8,025
Ältere Menschen
7,623
Elderly people
7,598
Markenführung
7,408
Brand management
7,404
Welt
7,063
Germany
7,017
World
6,939
Markenimage
6,538
Brand image
6,513
Online-Handel
5,553
Online retailing
5,540
Kundenzufriedenheit
5,485
Customer satisfaction
5,483
Social Web
5,165
Social web
5,163
Wirtschaftswachstum
4,962
Produktivität
4,622
Innovationsmanagement
4,595
Online-Marketing
4,560
Dienstleistungsqualität
4,542
Service quality
4,538
Electronic Commerce
4,408
Innovation management
4,398
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750
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Dwivedi, Yogesh Kumar
17
Law, Chun Hung Roberts
13
Filieri, Raffaele
12
Ghose, Anindya
12
Ko, Eunju
11
Pauwels, Koen
10
Pelsmacker, Patrick de
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Dens, Nathalie
9
Jerath, Kinshuk
9
Rahman, Zillur
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hollebeek, Linda D.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Martínez-López, Francisco J.
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Chen, Huan
7
Choi, Yung Kyun
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Phua, Joe
7
Quach, Sara
7
Reijmersdal, Eva A. van
7
Schivinski, Bruno
7
Vashisht, Devika
7
Athey, Susan
6
Balakrishnan, Janarthanan
6
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9
American Marketing Association
8
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6
Information Resources Management Association
5
IGI Global
4
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Campus Verlag
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing
1
Advertising Research Foundation
1
Association of National Advertisers
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Kassel University Press GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
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Journal of business research : JBR
192
Journal of retailing and consumer services
147
International journal of internet marketing and advertising : IJIMA
122
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of promotion management : innovations in planning and applied research
57
International journal of hospitality management
53
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of electronic marketing and retailing : IJEMR
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Cogent business & management
45
The journal of product & brand management
45
Electronic commerce research
37
International journal of contemporary hospitality management
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
31
Tourism management : research, policies, practice
31
International journal of technology marketing : IJTMkt
30
Journal of electronic commerce research : JECR
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of marketing
29
Journal of promotion management : JPM
29
Technological forecasting & social change : an international journal
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Marketing intelligence & planning
28
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of advertising research
27
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing management : MM
24
Psychology & marketing
24
Journal of hospitality marketing & management
23
Journal of marketing research : JMR
23
International journal of business information systems : IJBIS
22
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ECONIS (ZBW)
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1
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1
The effects of technology readiness on intention of using the mobile payment applications
Ekşioğlu, Şahnaz
;
Ural, Tülin
- In:
The New digital era : digitalisation, emerging risks …
,
(pp. 231-250)
.
2022
Persistent link: https://www.econbiz.de/10013448297
Saved in:
2
Older consumers, digital marketing, and public policy : a review and research agenda
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
Journal of public policy & marketing
38
(
2019
)
4
,
pp. 469-483
Persistent link: https://www.econbiz.de/10012534261
Saved in:
3
Exploring and explaining older consumers' behaviour in the boom of social media
Hien Thu Bui
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 601-620
Persistent link: https://www.econbiz.de/10013162333
Saved in:
4
The internet dilemma : an exploratory study of luxury firms’ usage of internet-based technologies
Baker, Jeff
;
Ashill, Nick
;
Amer, Noha
;
Diab, Ekram
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011808475
Saved in:
5
Theories behind mobile marketing research
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 255-278)
.
2010
Persistent link: https://www.econbiz.de/10003919369
Saved in:
6
Theories behind mobile marketing research
Vatanparast, Ramin
-
2012
Persistent link: https://www.econbiz.de/10009575995
Saved in:
7
Exploring online customer experience : a systematic literature review and research agenda
Kacprzak, Agnieszka
;
Hensel, Przemysław
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
Saved in:
8
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
9
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
10
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
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