We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …

priming in incentivized experiments to study economic questions. We mainly focus on the role of social identity, culture, and …

From “Chick Beer” to “Dryer sheets for Men,” identity-based labeling is frequently deployed to appeal to people who … hold the targeted identity. However, five studies demonstrate that identity appeals can backfire, alienating the very … individuals they aim to attract. We begin by demonstrating backlash against identity appeals in the field during the 2016 …

monetary incentives for accurate recall, but partially by high incentives. Thus, it seems that motivation and identity …