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The role of identity and image...
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Huber, Frank
34
Bauer, Hans H.
29
Diamantopoulos, Adamantios
29
Loureiro, Sandra Maria Correia
29
Phau, Ian
28
Anderson, Simon P.
27
Gierl, Heribert
27
Swoboda, Bernhard
26
Belk, Russell W.
24
Han, Heesup
24
Hruschka, Harald
24
Bagozzi, Richard P.
22
Melewar, T. C.
22
Sheth, Jagdish N.
22
Mullainathan, Sendhil
21
Herrmann, Andreas
20
Kerschbamer, Rudolf
20
Usman, Osly
20
Inderst, Roman
19
Postlewaite, Andrew
19
Wiedmann, Klaus-Peter
19
Bang, Nguyen
18
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Janssen, Maarten C. W.
18
Japutra, Arnold
18
Matsushima, Noriaki
18
Guzman, Francisco
17
Sarkar, Abhigyan
17
Warlop, Luk
17
Decker, Reinhold
16
Gröppel-Klein, Andrea
16
Kardes, Frank R.
16
MacInnis, Deborah J.
16
Peitz, Martin
16
Sattler, Henrik
16
Armstrong, Mark
15
Berger, Jonah
15
Boztuğ, Yasemin
15
Dellaert, Benedict G. C.
15
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National Bureau of Economic Research
96
Springer Fachmedien Wiesbaden
14
INSEAD
9
European University Institute / Department of Economics
6
American Marketing Association
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Edward Elgar Publishing
4
Friedrich-Schiller-Universität Jena
3
Fördergesellschaft Marketing an der Universität Augsburg
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Books on Demand GmbH <Norderstedt>
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
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Center of Market Oriented Product and Production Management
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Christian-Albrechts-Universität zu Kiel
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Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
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IGI Global
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Institut für Markt- und Distributionsforschung <Köln>
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Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
Verlag Dr. Kovač
2
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Journal of business research : JBR
495
Journal of retailing and consumer services
334
The journal of product & brand management
259
The journal of brand management : an international journal
229
Psychology & marketing
159
Journal of consumer research : JCR ; an interdisciplinary bimonthly
116
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
114
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
105
International journal of hospitality management
103
NBER working paper series
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of marketing communications
90
Working paper / National Bureau of Economic Research, Inc.
87
NBER Working Paper
84
Journal of international consumer marketing
83
Marketing letters : a journal of research in marketing
81
International journal of consumer studies
75
Management science : journal of the Institute for Operations Research and the Management Sciences
75
The journal of consumer marketing
75
Journal of economic psychology : research in economic psychology and behavioral economics
72
Discussion paper / Centre for Economic Policy Research
71
Journal of marketing research : JMR
70
SpringerLink / Bücher
67
Journal of travel and tourism marketing
65
Journal of business ethics : JOBE
64
Marketing intelligence & planning
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of marketing management : MM
63
International marketing review
62
Gabler Edition Wissenschaft
61
Journal of fashion marketing and management
61
Economics letters
58
Journal of global marketing
58
International journal of industrial organization
57
Journal of the Academy of Marketing Science
57
Journal of marketing
56
Europäische Hochschulschriften / 5
55
Cogent business & management
54
Journal of strategic marketing
54
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ECONIS (ZBW)
16,979
EconStor
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1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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21
Systematic review and bibliometric analysis of the relationship between social
identity
theory
and purchase intention in the past, present, and future
Tuong-Vi Thi Tran
;
Ha, Minh-Tri Ha
;
Quang Nhut Ho
;
Nhu …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
6
,
pp. 782-813
Persistent link: https://www.econbiz.de/10014375420
Saved in:
22
Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship
identity
Ng, Sharon
;
Faraji-Rad, Ali
;
Batra, Rajeev
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
Saved in:
23
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
24
The luxury of igniting
change
by giving : transforming yourself while transforming others' lives
Llamas, Rosa
;
Thomsen, Thyra Uth
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 166-176
Persistent link: https://www.econbiz.de/10011417156
Saved in:
25
Referenzpreisbasierte oder indikatorgeleitete Preisbeurteilung - eine experimentelle Analyse unter besonderer Berücksichtigung des Preisimages
Luksch, Alexa
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009578988
Saved in:
26
When nobody knows your name : country-of-origin as a reputational signal for online businesses
Reuber, A. Rebecca
;
Fischer, Eileen
- In:
Corporate reputation review : an international journal
14
(
2011/12
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009162079
Saved in:
27
Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
28
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
29
Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
30
Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10001431447
Saved in:
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