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cross-cultural traits. To this end, we opted for a grounded theory-based approach. Data were collected by way of nine semi …
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loyalty (CL) directly and indirectly through customer satisfaction (CS) along with moderating role of brand image. We examined … customer loyalty. This study also revealed that brand image moderated CRM and CP, CRM and CS, and CRM and CL correlations. The … moderating impact of brand image to show how CRM is both directly and indirectly connected to clients' profitability and loyalty …
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