Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index

The implementation of supply chain initiatives (SCI) often requires specific investments in technology, material, organization and staff. However, the assessment of the economic viability of such inter-organizational activities is not a trivial issue. Philip Wessely supports managerial...