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Everyday dramas of conscience : navigating identity through creative neutralisations

Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032

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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?

Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189

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Brand trait transference : when celebrity endorsers acquire brand personality traits

Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543

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Landscape identity : approaches to its conceptualisation, capture and integration into place branding processes

Knaps, Falco; Herrmann, Sylvia; Mölders, Tanja - In: Spatial transformation : processes, strategies, …, (pp. 164-178). 2022

identity is often insufficiently conceptualised. In light of this, this article presents a theory-based approach to using …The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial … spatial identity in an applied context such as place branding. This is done using the example of the Regiobranding research …

Persistent link: https://www.econbiz.de/10012938861

From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach

Agbokanzo, Koffi Selom; Tanchoux, Philippe - In: Brand, Label, and Product Intelligence : Second …, (pp. 223-245). 2022

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Why business school managers are a key corporate brand stakeholder group

Balmer, John M. T.; Wang, Wei-Yue - In: International studies of management and organization 46 (2016) 4, pp. 247-255

Persistent link: https://www.econbiz.de/10011497617

Non-profit foundation and brand alliances as a reputation management tool

Kırcova, İbrahim; Gürce, Merve Yanar - In: Ethics, social responsibility and sustainability in …, (pp. 157-171). 2019

Persistent link: https://www.econbiz.de/10012104177

Antecedents and moderators of brand trust in the context of baby care toiletries

Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340

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The Western brands in the minds of Vietnamese consumers

Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375

Persistent link: https://www.econbiz.de/10011480675

Country-of-origin effects on Chinese consumption of branded foreign products

Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014

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