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Markenführung
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experimental design
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Designation of origin
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Employee retention
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Roy, Subhadip
10
Gammoh, Bashar S.
8
Voss, Kevin E.
3
Fang, Xiang
2
Koh, Anthony C.
2
Okoroafo, Sam C.
2
Sreejesh, S.
2
Biswas, Abhijit
1
Choudhary, Sharuti
1
ELSamen, Amjad Abu
1
Ghosh, Lopamudra
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Grewal, Dhruv
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Jain, Varsha
1
Long-Tolbert, Sylvia J.
1
Machado, Joana C.
1
Mallin, Michael L.
1
Mohapatra, Subhalaxmi
1
Moorthi, Y.L.R
1
Pham, Phuoc H. M.
1
Pullins, Ellen
1
Ranchhod, Ashok
1
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The journal of product & brand management
5
Brand research : [an outcome of the second International Conference on Brand Management]
1
Consumer brand relationships : meaning, measuring, managing
1
European journal of marketing : EJM
1
IIM Bangalore Research Paper
1
International journal of internet marketing and advertising : IJIMA
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing theory and practice
1
The IUP journal of business strategy : IJBS
1
The journal of brand management : an international journal
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The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
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1
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
; …
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Saved in:
2
Consumer culture brand positioning strategies : an experimental investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007095
Saved in:
3
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
4
Antecedents and consequences of salesperson identification with the brand and company
Gammoh, Bashar S.
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010338160
Saved in:
5
Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Fang, Xiang
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
Saved in:
6
In good and bad times : the interpersonal nature of brand love in service relationships
Long-Tolbert, Sylvia J.
;
Gammoh, Bashar S.
- In:
The journal of services marketing
26
(
2012
)
6
,
pp. 391-402
Persistent link: https://www.econbiz.de/10009672381
Saved in:
7
Building brands through brand alliances : combining warranty information with a brand ally
Fang, Xiang
;
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 153-160
Persistent link: https://www.econbiz.de/10009745805
Saved in:
8
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
Saved in:
9
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
10
Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.
;
Sarkar, Abhigyan
;
Roy, Subhadip
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
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