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~subject:"Markentransfer"
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Markentransfer
Theorie
59
Theory
56
Consumer behaviour
42
Konsumentenverhalten
42
Conjoint analysis
36
Conjoint-Analyse
36
Markenartikel
36
Brand
34
Brand management
34
Markenführung
34
Deutschland
28
Brand image
27
Markenimage
27
Germany
25
Marktforschung
22
Marketing
20
Market research
18
Innovation
15
Handelsmarke
13
USA
13
Erfolgsfaktor
12
United States
12
Brand extension
11
Store brand
11
Success factor
11
Messung
10
Bilanzielle Bewertung
9
Estimation
9
Measurement
9
Präferenztheorie
9
Schätzung
9
Theory of preferences
9
Bewertung
8
Evaluation
8
Markenpolitik
8
Preismanagement
8
Pricing strategy
8
Produktentwicklung
8
Accounting valuation
7
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2
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9
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3
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Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
3
Book section
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Working Paper
1
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English
7
German
5
Author
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Sattler, Henrik
12
Völckner, Franziska
11
Ringle, Christian M.
4
Riediger, Claudia
2
Schnittka, Oliver
2
Erfgen, Carsten
1
Hennig-Thurau, Thorsten
1
Reinstrom, Christian
1
Zatloukal, Grit
1
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Journal of business economics : JBE
2
Brand management ; Vol. 3
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service research : JSR
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research papers on marketing and retailing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
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1
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
2
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
3
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
4
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
5
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
Saved in:
6
The impact of brand extension success drivers on brand extension price premiums
Sattler, Henrik
;
Völckner, Franziska
;
Riediger, Claudia
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 319-328
Persistent link: https://www.econbiz.de/10008810615
Saved in:
7
Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
8
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
9
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
10
Markentransfer: der Stand der Forschung
Völckner, Franziska
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10003442807
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1
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