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Marketing management
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79
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61
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53
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43
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35
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34
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9
OECD
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7
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Edward Elgar Publishing
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National Bureau of Economic Research
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NetLibrary, Inc
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Center of Market Oriented Product and Production Management
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3
Seminar on market modelling
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3
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3
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3
Wiley-VCH
3
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
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116
Europäische Hochschulschriften / 5
82
Gabler Edition Wissenschaft
80
Journal of business research : JBR
67
Industrial marketing management : the international journal for industrial and high-tech firms
56
Lehrbuch
54
Springer eBook Collection / Business and Economics
49
Journal of economic behavior & organization : JEBO
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of business economics : JBE
32
European journal of marketing : EJM
30
Journal of marketing management : MM
30
Springer eBook Collection
30
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Neue betriebswirtschaftliche Forschung : Nbf
28
Journal of the Academy of Marketing Science
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
24
Experimental economics : a journal of the Economic Science Association
23
Jahrbuch der Absatz- und Verbrauchsforschung
23
Journal of strategic marketing
23
Marketing intelligence & planning
23
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21
Journal of marketing
20
Marketing : ZFP ; journal of research and management
20
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20
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19
International journal of forecasting
19
Journal of marketing research : JMR
19
Marketing theory
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The journal of business & industrial marketing
19
AMS review : official publication of the Academy of Marketing Science
18
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DUV / Wirtschaftswissenschaft
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
18
Journal of business-to-business marketing
18
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
18
McGraw-Hill/Irwin series in marketing
18
Conjoint measurement : methods and applications
17
Die Betriebswirtschaft : DBW
17
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ECONIS (ZBW)
7,381
EconStor
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USB Cologne (EcoSocSci)
5
OLC EcoSci
3
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1
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1
Käuferverhalten und
Marktforschung
: eine praxisorientierte Einführung
Pepels, Werner
-
1995
Persistent link: https://www.econbiz.de/10000533872
Saved in:
2
Jahrbuch der Absatz- und Verbrauchsforschung
Gesellschaft für Konsum-, Markt- und Absatzforschung
-
Berlin : Duncker & Humblot
;
anfangs: [Wiesbaden] : …
;
…
-
1.1954/55 - 54.2008
Persistent link: https://www.econbiz.de/10000349904
Saved in:
3
Marketing
research : text and cases
Wrenn, Bruce
-
2002
This step-by-step textbook shows students how to design, conduct, and interpret market research.
Marketing
research … the proper research design and on to advice on successfully presenting results.
Marketing
research provides clear …
Persistent link: https://www.econbiz.de/10011479544
Saved in:
4
Applied
Marketing
: anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
5
Essentials of
marketing
research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
6
Zur Bedeutung der Neurowissenschaften für das
Marketing
Kühnpast, Nicole
-
2004
Persistent link: https://www.econbiz.de/10002128099
Saved in:
7
Marketing
research : How to analyze products, markets, and methods of distribution
Bradford, Ernest Smith
-
1951
Persistent link: https://www.econbiz.de/10002018471
Saved in:
8
Bayesian statistics and
marketing
Rossi, Peter E.
;
Allenby, Greg M.
;
MacCulloch, Robert
-
2006
-
Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960
Saved in:
9
Marketing
research : text and cases
Wrenn, Bruce
;
Stevens, Robert E.
;
Loudon, David L.
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003244510
Saved in:
10
Marketing
research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
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