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~subject:"Marketingmanagement"
~subject:"Marktforschung"
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Marketingmanagement
Marktforschung
Konsumentenverhalten
60
Consumer behaviour
59
Deutschland
59
Germany
55
Advertising
53
Werbung
52
Marketing
51
Brand management
49
Markenführung
49
Theorie
47
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44
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39
Meta-analysis
35
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33
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32
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31
Advertising effects
30
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30
Beziehungsmarketing
26
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26
Internal branding
25
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25
Markenimage
25
Betriebswirtschaftslehre
23
Brand image
23
Business economics
21
Aufsatzsammlung
17
Schweiz
17
Bibliometrie
16
Bibliometrics
15
Corporate reputation
15
Firmenimage
15
Innovation
15
Market research
15
Marketingstrategie
15
Strategic management
15
Switzerland
15
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14
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12
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8
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German
46
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22
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Tomczak, Torsten
40
Eisend, Martin
25
Kuß, Alfred
18
Reinecke, Sven
13
Haedrich, Günther
4
Gollnhofer, Johanna Franziska
3
Albers, Sönke
2
Brexendorf, Tim Oliver
2
Cauberghe, Verolien
2
Franke, George R.
2
Gussek, Frank
2
Haßmann, Volker
2
Hudders, Liselot
2
Küster-Rohde, Franziska
2
Leigh, James H.
2
Lennerts, Silke
2
Noelle-Neumann, Elisabeth
2
Schögel, Marcus
2
Tarrahi, Farid
2
Belz, Christian
1
Bergkvist, Lars
1
Christodoulides, George
1
Feige, Stephan
1
Kernstock, Joachim
1
Kuss, Alfred
1
Langer, Alexandra
1
Langner, Tobias
1
Lieven, Theo
1
Lindner, Ulrich
1
Lütters, Holger
1
Molner, Sven
1
Mühlmeier, Silke
1
Müller, Frank
1
Müller, Roland
1
Okazaki, Shintaro
1
Rosengren, Sara
1
Rudolf-Sipötz, Elisabeth
1
Sauer, Nicola E.
1
Schuchert-Güler, Pakize
1
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1
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
1
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <14., 2015, London>
1
ICORIA <16., 2017, Gent>
1
Springer Nature Switzerland AG
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Lehrbuch
8
European Advertising Academy
4
SpringerLink / Bücher
4
Advances in advertising research
3
Thexis / Fachbericht für Marketing
3
Die Betriebswirtschaft : DBW
2
Digitale Fachbibliothek
2
Fachbuch für Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
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2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Research
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Business/Economics
1
Contemplating corporate marketing, identity and communication
1
Electronic Services
1
European Advertising Academy / Research
1
Fachbuch Marketing
1
Gabler Lehrbuch
1
Gabler Research
1
Gabler-Lehrbuch
1
Handelsforschung
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business-to-business marketing
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing Management
1
Marketing letters : a journal of research in marketing
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
1
Springer eBooks / Business and Management
1
Thexis / Fachbuch für Marketing
1
UTB für Wissenschaft / Uni-Taschenbücher
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The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
2
Der aufgabenorientierte Ansatz : Kompetenzen im Marketing
Lennerts, Silke
-
2004
Persistent link: https://www.econbiz.de/10002386183
Saved in:
3
Der aufgabenorientierte Ansatz : Kompetenzen im Marketing
Mühlmeier, Silke
-
2004
Persistent link: https://www.econbiz.de/10004820512
Saved in:
4
Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemplating corporate marketing, identity and …
,
(pp. 36-48)
.
2010
Persistent link: https://www.econbiz.de/10008658062
Saved in:
5
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
6
Zweiseitige Botschaften in der Marketingkommunikation : ein Überblick und Ausblick zu Theorie und Forschung
Eisend, Martin
- In:
Journal of business economics : JBE
78
(
2008
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10003649387
Saved in:
7
Situative Marketingstrategien : Grundsatzstrategien für "Dogs"
Tomczak, Torsten
-
1989
Persistent link: https://www.econbiz.de/10013165525
Saved in:
8
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
9
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
10
Meta-analysis selection bias in marketing research
Eisend, Martin
;
Tarrahi, Farid
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
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