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~subject:"New product development"
~subject:"Supplier relationship management"
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Marketing in China
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New product development
Supplier relationship management
China
21
Consumer behaviour
13
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12
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12
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11
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Wang, Yonggui
12
Ma, Shuang
6
Li, Dahui
3
Cui, Victor
2
Wang, Na
2
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1
Bu, Huimei
1
Fang, Eric
1
Gu, Huimin
1
Hampson, Daniel P.
1
Han, Myat Su
1
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1
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1
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1
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1
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1
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1
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1
Shi, Guicheng
1
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1
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Emerging markets, finance and trade : EMFT
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of knowledge management
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
2
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
3
Configurations of innovations across domains : an organizational ambidexterity view
Zhang, Feng
;
Wang, Yonggui
;
Li, Dahui
;
Cui, Victor
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011822766
Saved in:
4
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
5
How customer entitlement influences supplier performance in B2B relationships in emerging economy? : a moderated mediation model of institutional environments
Wang, Yonggui
;
Zhang, Lu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 689-700
Persistent link: https://www.econbiz.de/10012643947
Saved in:
6
The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang
;
Wang, Yonggui
;
Li, Dahui
- In:
Emerging markets, finance and trade : EMFT
55
(
2019
)
4
,
pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
Saved in:
7
Governing local supplier opportunism in China : moderating role of institutional forces
Wang, Mengyang
;
Zhang, Qiyuan
;
Wang, Yonggui
;
Sheng, Shibin
- In:
Journal of operations management
46
(
2016
),
pp. 84-94
Persistent link: https://www.econbiz.de/10011596726
Saved in:
8
Managing relationships with power advantage buyers : the role of supplier initiated bonding tactics in long-term buyer-supplier collaborations
Wang, Yonggui
;
Wang, Na
;
Jiang, Ling
;
Cui, Victor
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5587-5596
Persistent link: https://www.econbiz.de/10011597399
Saved in:
9
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
Saved in:
10
When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
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