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Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.; Reardon, James; Salciuviene, Laura; … - In: Journal of business & economics research 7 (2009) 12, pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
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The impact of social media marketing on new venture performance
Venciute, Dominyka; Auruskeviciene, Vilte; Reardon, James - In: Corporate communications : an international journal 28 (2023) 5, pp. 788-810
Persistent link: https://www.econbiz.de/10014334570
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The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka; Karalius, Lukas; Reardon, James; … - In: The journal of product & brand management 32 (2023) 8, pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577