The paper initially defines and elaborates the concept of luxury partner-brand from theoretical sources in luxury and co-branding, suggesting that a luxury partner brand is a self-expressive brand with the highest perceived quality and a super-premium price, positioned in brand alliance as a...

This paper initially defines and elaborates the conception of luxury partner brand from theoretical sources in luxury branding, conspicuous consumption, co-branding and semiotics. It is suggested that a luxury partner brand is a self-expressive brand with the highest perceived quality and a...

Luxury bequests impart systematic effects of age to an investor's optimal allocation: the expected percentage allocation to equities rises throughout retirement. When bequests are luxuries the marginal utility of bequests declines more slowly than the marginal utility of consumption. This is...