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Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir; Bickart, Barbara; Trudel, Remi; … - In: Consumer psychology in a social media world, (pp. 23-39). 2016
Persistent link: https://www.econbiz.de/10011585809
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COVID-19 and the decline of active social media engagement
Poole, Maxwell; Pancer, Ethan; Philp, Matthew; … - In: European journal of marketing 58 (2024) 2, pp. 548-571
Persistent link: https://www.econbiz.de/10014482697
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Boosting engagement with healthy food on social media
Pancer, Ethan; Philp, Matthew; Noseworthy, Theodore J. - In: European journal of marketing 56 (2022) 11, pp. 3007-3031
Persistent link: https://www.econbiz.de/10013457407
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Content hungry : how the nutrition of food media influences social media engagement
Pancer, Ethan; Philp, Matthew; Poole, Maxwell; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 336-349
Persistent link: https://www.econbiz.de/10013177945