Sustainability has become a major global topic for the last two decades which creates opportunities as well as threats to corporations. In spite of the fact that the economic success of many companies has been influenced substantially by sustainability issues strategic management is very often...

This chapter proposes a framework to position ecopreneurship in relation to other forms of environmental management. The framework provides a reference for managers to introduce ecopreneurship. Five basic positions are distinguished according to the degree of environmental orientation of a...