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Shi, Guicheng; Bu, Huimei; Ping, Yuan; Liu, Matthew Tingchi - In: The journal of services marketing 30 (2016) 2, pp. 201-211

Persistent link: https://www.econbiz.de/10011487039

Reverse transfer of innovation and subsidiary power : a moderated mediation model

Wang, Na; Hua, Ying; Wu, Guoying; Zhao, Chunxia; Wang, … - In: Journal of business research : JBR 103 (2019), pp. 328-337

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Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination

Wang, Yonggui; Lee, Jongkuk; Fang, Eric; Ma, Shuang - In: Journal of marketing 81 (2017) 1, pp. 136-154

Persistent link: https://www.econbiz.de/10011636891

Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development

Ma, Shuang; Gu, Huimin; Wang, Yonggui; Hampson, Daniel P. - In: International journal of contemporary hospitality management 29 (2017) 12, pp. 3023-3043

Persistent link: https://www.econbiz.de/10011804911

Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry

Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin - In: Journal of business-to-business marketing 20 (2013) 4, pp. 227-244

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Search depth, knowledge characteristics, and innovation performance

Wu, Jianfeng; Wang, Yonggui; Li, Sichao - In: Journal of chinese management : JCM 1 (2014), pp. 1-15

This study takes a contingent perspective regarding the relationships among a firm's technological search depth, the characteristics of its knowledge, and its product innovation performance. While a firm's search patterns directly influence innovative output, their effectiveness is moderated by...

Persistent link: https://www.econbiz.de/10010414279

How customer entitlement influences supplier performance in B2B relationships in emerging economy? : a moderated mediation model of institutional environments

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The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory

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Governing local supplier opportunism in China : moderating role of institutional forces

Wang, Mengyang; Zhang, Qiyuan; Wang, Yonggui; Sheng, Shibin - In: Journal of operations management 46 (2016), pp. 84-94

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Managing relationships with power advantage buyers : the role of supplier initiated bonding tactics in long-term buyer-supplier collaborations

Wang, Yonggui; Wang, Na; Jiang, Ling; Cui, Victor - In: Journal of business research : JBR 69 (2016) 12, pp. 5587-5596

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