Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch …

platforms and platform competition, and elaborates on some routes taken by recent research. …

We consider a software vendor first selling a monopoly platform and then an application running on this platform. He … may face competition by an entrant in the applications market. The platform monopolist can benefit from competition for … three reasons. First, his profits from the platform increase. Second, competition serves as a credible commitment to lower …

. Platforms compete for consumers and advertisers. A platform earns a premium from advertising to singlehomers, as it is a …