This project was divided into three parts. By storing a large data set in the database system, the data can be efficiently queried to analyze the customer base with reference to size and density, distribution, and vital statistics. First, the current customer portfolio was profiled in terms of...

Artículo de revista ; In recent years, information on the usage of cards as a means of payment has been increasingly used as an indicator of private consumption. The advantages of such information include its daily frequency and the short time lag from the moment of spending until it becomes...

Las familias de buena parte de los países desarrollados venían aumentando su endeudamiento desde los años ochenta, y este proceso se aceleró significativamente en los años previos a la Gran Recesión. Al mismo tiempo, durante ese periodo se produjo una disminución de su tasa de ahorro....

With the rise of the internet and mobile telephony, many agree that Mobile-Business is the logical next step in the Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and organisations gain true value from the adoption and...

Purpose – Most of the growth in casino expansion for the foreseeable future will take place in Asia. Western casino operators appreciate the immense opportunities afforded by the Asian markets, but judging by their performance abroad some have not adapted in ways necessary to survive and...

Paper prepared for presentation at the First Symposium on Horticulture in Europe(SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA,APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and theInternational Society for Horticultural Science

Paper prepared for presentation at the 7th Industrieforum PelletsStuttgart (Germany), 10th October 2007

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

The appearance of consumers groups increasingly concerned about the quality of food products, togetherwith an increasingly competitive environment and domestic saturated markets, has led companies to achievingdifferentiated quality. The wine sector is immersed in this situation. Valuation of...

The commercialisation of wine in Spain isproblematic due to two concrete circumstances: thedecrease in wine consumption because of a consumershift toward substitute drinks and the greater presenceof national and foreign wine in the interior market,which involves an increase in business...