Narrow search
Showing 1 - 10 of 4,294
Cover Image
Invasion of the bloggers : a preliminary study on the demography and content of the economic blogosphere
Mata, Tiago - In: The Elgar companion to recent economic methodology, (pp. 514-524). 2011
Persistent link: https://www.econbiz.de/10009500401
Cover Image
Opportunities for entrepreneurial development and growth through online communities, collaboration, and value creating and co-creating activities
Shneor, Rotem; Flåten, Bjøm-Tore - In: Entrepreneurial challenges in the 21st century : …, (pp. 178-199). 2016
Persistent link: https://www.econbiz.de/10011430568
Cover Image
Electronic word of mouth : definitions and concepts
Tabbane, Rym Srarfi; Debabi, Mohsen - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 1-27). 2016
Persistent link: https://www.econbiz.de/10011430578
Cover Image
eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 28-44). 2016
Persistent link: https://www.econbiz.de/10011430579
Cover Image
Word of mouth on social media : a potent tool for brand building
Mathur, Disha; Mathur, Dipin - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 45-60). 2016
Persistent link: https://www.econbiz.de/10011430582
Cover Image
Electronic word-of-mouth : an industry tailored application for tourism promotion
Hassan, Azizul - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 61-75). 2016
Persistent link: https://www.econbiz.de/10011430586
Cover Image
Technological innovation and entrepreneurial co-creation : an analysis of brand identity and virtual brand communities
Benmiled-Cherif, Héla - In: Entrepreneurial challenges in the 21st century : …, (pp. 251-263). 2016
Persistent link: https://www.econbiz.de/10011430590
Cover Image
Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy; Güngör, Ayşegül Sağkaya - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 77-102). 2016
Persistent link: https://www.econbiz.de/10011430592
Cover Image
Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 119-135). 2016
Persistent link: https://www.econbiz.de/10011430620
Cover Image
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica; Zanazzi, Luca; Mazzoni, Elvis - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 137-153). 2016
Persistent link: https://www.econbiz.de/10011430624