Through this inspiring story of one man's challenges in creating his own business, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers....

Business as a body : disciplining an organization from head to foot -- The brain -- The eyes -- The heart -- The body -- Entrepreneurialism ? building of companies that last the ages -- Nurturing corporate culture -- Making people important -- Processes, policies and procedures -- Finance and...