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Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001639661
Saved in:
2
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
3
Accounting
, organizations, and institutions : essays in honour of Anthony Hopwood
Chapman, Christopher S.
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10013480405
Saved in:
4
The Oxford handbook of corporate reputation
Barnett, Michael L.
(
ed.
);
Pollock, Timothy G.
(
contributor
)
-
2012
-
1. ed.
these issues, giving an account of extant research and
theory
and offering guidance about where scholarship on corporate …
Persistent link: https://www.econbiz.de/10009574816
Saved in:
5
Brand,
identity
and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
6
Examining the effects of tourist resort
image
on place attachment : a case of Zhejiang, China
Fan, Jun
;
Qiu, Hong-liang
- In:
Public personnel management
43
(
2014
)
3
,
pp. 340-354
Persistent link: https://www.econbiz.de/10010402673
Saved in:
7
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
Saved in:
8
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003522521
Saved in:
9
Effects of country-of-assembly
image
on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
10
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
contributor
)
-
2011
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009385144
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