-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way … Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance …

Introduction: the hardest part of selling solutions -- The dark side of customer consensus -- The mobilizer -- The art …

Traditional sales versus lean selling -- What is value; lean selling principles -- The lean selling "funnel" process … explained -- Combining the art of selling with the science of lean -- Client capability study and identifying the 8 deadly forms … lean selling balanced scorecard -- How to build a time to value proposition -- Bringing it all together with the lean …

reality that the old way of selling doesn't work anymore, you are as dommed as the fax machine, the blackberry, and the yellow …