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Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner - 1995
Persistent link: https://www.econbiz.de/10000533872
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Introducing marketing research
Baines, Paul; Chansarkar, Bal - 2002
Persistent link: https://www.econbiz.de/10001626306
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Bayesian statistics and marketing
Rossi, Peter E.; Allenby, Greg M.; MacCulloch, Robert - 2006 - Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960
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Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T. - 2015
Persistent link: https://www.econbiz.de/10013474941
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Online experimental auctions
El Haji, Anouar; Lusk, Jayson L.; Mermer, Ayse; … - 2023
. We discuss design challenges and present marketing applications. …
Persistent link: https://www.econbiz.de/10014390433
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Learning direction theory and the winners curse
Selten, Reinhard; Abbink, Klaus; Cox, Ricarda - 2001
We report an experiment on a decision task by SAMUELSON and BAZERMAN (1985). Subjects submit a bid for an item with an unknown value. A winner s curse phenomenon arises when subjects bid too high and make losses. Learning direction theory can account for this. However, other influences on...
Persistent link: https://www.econbiz.de/10011539130
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Methods in experimental economics : an introduction
Weimann, Joachim; Brosig-Koch, Jeannette - 2019
Persistent link: https://www.econbiz.de/10011850495
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Experimental economics : method and applications
Jacquemet, Nicolas; L'Haridon, Olivier - 2018
Persistent link: https://www.econbiz.de/10011925648
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Thar she bursts : reducing confusion reduces bubbles
Kirchler, Michael; Huber, Jürgen; Stöckl, Thomas - 2011
Persistent link: https://www.econbiz.de/10009229877