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An overview of marketing strat...
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Zinkhan, George M.
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Pereira, Arun
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Zinkhan, George
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Watson, Richard T.
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Pan, Yue
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Kwak, Hyokjin
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Dixit, Ashutosh
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Journal of business research : JBR
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Journal of Business Research
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Journal of the Academy of Marketing Science
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Advances in business marketing : a research annual
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Glocal marketing : think globally and act locally
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Health marketing quarterly
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International Journal of Training and Development
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International Review on Public and Nonprofit Marketing
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International marketing ; Vol. V
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Journal of current issues and research in advertising : JCIRA
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Journal of international marketing
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Journal of marketing research : JMR
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Macromarketing - a global focus ; Vol. 2
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Major theoretical debates and contemporary issues in marketing theory
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Marketing Letters
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Marketing strategy processes and tools
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OLC EcoSci
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ECONIS (ZBW)
41
RePEc
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USB Cologne (EcoSocSci)
3
Other ZBW resources
2
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1
An overview of marketing strategy and planning
Zinkhan, George M.
;
Pereira, Arun
-
2009
Persistent link: https://www.econbiz.de/10003836009
Saved in:
2
Copy testing industrial advertising : methods and measures
Zinkhan, George M.
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 259-280
Persistent link: https://www.econbiz.de/10001089417
Saved in:
3
International marketing ethics
Zinkhan, George M.
- In:
Glocal marketing : think globally and act locally
,
(pp. 277-294)
.
2009
Persistent link: https://www.econbiz.de/10003884883
Saved in:
4
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
Saved in:
5
"Pets and not pets" : three poems
Zinkhan, George M.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 581-582
Persistent link: https://www.econbiz.de/10003709414
Saved in:
6
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
Saved in:
7
Consumer tipping: a cross-country study
Lynn, Michael
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
3
,
pp. 478-488
Persistent link: https://www.econbiz.de/10001157512
Saved in:
8
New brand names and inferential beliefs : some insights on naming new products
Zinkhan, George M.
- In:
Journal of business research : JBR
15
(
1987
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
Saved in:
9
The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.
;
Zinkhan, George M.
;
Holbrook, Morris B.
- In:
Advertising, promotion, and new media
,
(pp. 30-50)
.
2015
Persistent link: https://www.econbiz.de/10011708638
Saved in:
10
Market-resistance and Valentine's Day events
Scheinbaum, Angeline Close
;
Zinkhan, George M.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 200-207
Persistent link: https://www.econbiz.de/10003810556
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