-down" model of executive optimization. Others, like salience theory, assume a "bottom-up" influence where attention is driven by … understanding of their relative importance. We propose a multi-attribute random utility model that unifies prior theoretical … aversion. We discuss the insights regarding the nature of attention and its role in economic theory. …

to make an educated decision, is paramount. However, decision makers suffer from the lack of robust and fast decision … making rules especially when qualitative decision criteria are involved in the decision making process. Incorporating … intuitive thinking, common sense and reasoning into decision making process requires structured decision criteria and …