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Marketing when customer equity...
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Hanssens, Dominique M.
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BEST PRACTICE - Marketing When Customer Equity Matters - Thanks to a pioneering effort at Wachovia, there's now a way to measure the long-term impact of a proposed change in a comp...
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
(
2008
),
pp. 117-123
Persistent link: https://www.econbiz.de/10008058982
Saved in:
2
Arguments en faveur d'une recherche à l'interface Marketing-Finance
Hanssens, Dominique M.
- In:
Recherche et applications en marketing
34
(
2019
)
3
,
pp. 154-158
Persistent link: https://www.econbiz.de/10012113818
Saved in:
3
The value of empirical generalizations in marketing
Hanssens, Dominique M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10011865092
Saved in:
4
Long-term impact of marketing : a compendium
Hanssens, Dominique M.
-
2018
Persistent link: https://www.econbiz.de/10011955221
Saved in:
5
Econometric models
Hanssens, Dominique M.
- In:
The history of marketing science
,
(pp. 99-127)
.
2014
Persistent link: https://www.econbiz.de/10010415909
Saved in:
6
Advertising impact generalizations in a marketing mix context
Hanssens, Dominique M.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
Saved in:
7
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
8
AI, marketing science and sustainable profit growth
Hanssens, Dominique M.
- In:
The future of management in an AI world : redefining …
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012183574
Saved in:
9
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
1989
Persistent link: https://www.econbiz.de/10000783751
Saved in:
10
Rivalry as synergy? : The Japanese automobile companies' export expansion
Hanssens, Dominique M.
- In:
Journal of international business studies : JIBS ; an …
22
(
1991
)
3
,
pp. 503-526
Persistent link: https://www.econbiz.de/10001119216
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