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Spillover effects in seeded word-of-mouth marketing campaigns

Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104

Persistent link: https://www.econbiz.de/10011645777

Seeking the support of the silent majority : are lurking users valuable to UGC platforms?

Chen, Xingyu; Li, Xing; Yao, Dai; Zhou, Zhimin - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 986-1004

Persistent link: https://www.econbiz.de/10012153419

Why customers upgrade their reserved options : the impact of the reservation gap

Yao, Dai; Yang, Haiyang; Gatignon, Hubert A. - 2014

Persistent link: https://www.econbiz.de/10010482264

Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform

Lu, Shijie; Yao, Dai; Chen, Xingyu; Grewal, Rajdeep - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 964-984

Persistent link: https://www.econbiz.de/10012668081

Happiness begets money : emotion and engagement in live streaming

Lin, Yan; Yao, Dai; Chen, Xingyu - In: Journal of marketing research 58 (2021) 3, pp. 417-438

Persistent link: https://www.econbiz.de/10012521442

A dynamic model of owner acceptance in peer-to-peer sharing markets

Yao, Dai; Tang, Chuang; Chu, Junhong - In: Marketing science 42 (2023) 1, pp. 166-188

Persistent link: https://www.econbiz.de/10014317068

Taxi drivers' response to cancellations and no-shows : new evidence for reference-dependent preferences

Hai Long Duong; Chu, Junhong; Yao, Dai - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 179-199

Persistent link: https://www.econbiz.de/10014288560

Impacts of RPS and FIT on inter-regional power transmission line layout in China : considerations of high renewable energy penetration

Yu, Shiwei; Zhou, Shuangshuang; Dai, Yao; Zhang, Junjie - In: Energy policy 178 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014478893

Affective primacy in intraorganizational task networks

Casciaro, Tiziana; Lobo, Miguel Sousa - In: Organization science : a journal of the Institute for … 26 (2015) 2, pp. 373-389

Persistent link: https://www.econbiz.de/10010528230

Human Judgement is Heavy Tailed : Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts

Sousa Lobo, Miguel - 2010

How frequent are large disagreements in human judgment? The substantial literature relating to expert assessments of real-valued quantities and their aggregation almost universally assumes that errors follow a jointly normal distribution. We investigate this question empirically using 17...

Persistent link: https://www.econbiz.de/10013141192