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The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers

Adams, Leen; Faseur, Tineke; Geuens, Maggie - Faculteit Economie en Bedrijfswetenschappen, … - 2010

Peoples self-regulatory focus may determine the effectiveness of stop-smoking campaigns. An experiment with 226 young smokers investigated the persuasiveness of different emotional appeals (fear-relief versus sadness-joy) for different self-regulatory foci (prevention versus promotion). A...

Persistent link: https://www.econbiz.de/10009421615

The Influence of the Self‐Regulatory Focus on the Effectiveness of Stop‐Smoking Campaigns for Young Smokers

ADAMS, LEEN; FASEUR, TINEKE; GEUENS, MAGGIE - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 275-306

Persistent link: https://www.econbiz.de/10009133197

The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers

Adams, Leen; Faseur, Tine; Geuens, Maggie - 2010

Persistent link: https://www.econbiz.de/10008821774

Healthy or unhealthy slogans : that's the question ...

Adams, Leen (contributor); Geuens, Maggie (contributor) - 2005

Persistent link: https://www.econbiz.de/10003241839

Where does business research go from here? : food-for-thought on academic papers in business research

Geuens, Maggie - In: Journal of business research : JBR 64 (2011) 10, pp. 1104-1107

Persistent link: https://www.econbiz.de/10009270575

Arming consumers against product placement : a comparison of factual and evaluative educational interventions

Tessitore, Tina; Geuens, Maggie - In: Journal of business research : JBR 95 (2019), pp. 38-48

Persistent link: https://www.econbiz.de/10011979739

The floor is nearer than the sky : how looking up or down affects construal level

Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1358-1371

Persistent link: https://www.econbiz.de/10010526530

Planning and conducting experimental advertising research and questionnaire design

Geuens, Maggie; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 83-100

Persistent link: https://www.econbiz.de/10011686471

Whom do customers blame for a service failure? : effects of thought speed on causal locus attribution

Pacheco, Natália Araújo; Geuens, Maggie; Santos, … - In: Journal of retailing and consumer services 40 (2018), pp. 60-65

Persistent link: https://www.econbiz.de/10011801745

Scale format effects on response option interpretation and use

Cabooter, Elke; Weijters, Bert; Geuens, Maggie; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2574-2584

Persistent link: https://www.econbiz.de/10011491412

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