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STARS: segment targeting at retail stores
Hawkes, Gerard F.; McLaughlin, Edward - 1994
Persistent link: https://www.econbiz.de/10000962991
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Ein Meßkonzept zur Unterstützung des Marketingcontrolling in Einzelhandelsbetrieben
Henneking, Karl-Michael - 1998
Persistent link: https://www.econbiz.de/10000676173
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Einkaufsverhalten im Handel : Ansätze zu einer kundenorientierten Handelsmarketingplanung
Schmitz, Claudius A. - 1996
Persistent link: https://www.econbiz.de/10000565414
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Outlook-Handel : wie sehen Handelsberater und Handelsmanager die Entwicklung des Handels?
1997 - Sonderausg. für die S-Finanzgruppe der BBE-Steuerpraxis-Dokumentation
Persistent link: https://www.econbiz.de/10000640810
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Customers' generational differences regarding in-store shopping experiences
Bonfanti, Angelo - In: Predicting trends and building strategies for consumer …, (pp. 109-132). 2019
Persistent link: https://www.econbiz.de/10012023223
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Profiling the ageing wellness consumers in the retailing context
Marjanen, Heli; Kohijoki, Anna-Maija; Saastamoinen, Kaisa - In: The international review of retail, distribution and … 26 (2016) 5, pp. 477-501
Persistent link: https://www.econbiz.de/10011625175
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Shopping for kids' luxury brands : young mothers' identity quest in retail spaces
Silhouette-Dercourt, Virginie; Lassus, Christel de - In: International journal of retail & distribution management 44 (2016) 11, pp. 1084-1099
Persistent link: https://www.econbiz.de/10011640039
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Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 1, pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti; Srivastav, Pratish - In: The international review of retail, distribution and … 26 (2016) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10011534228