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Brand perception
Möller, Jana - 2013
Persistent link: https://www.econbiz.de/10010343792
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Attitude and loyalty to two brands of beer of the same producer
Sudzina, František - In: Scientific Annals of Economics and Business 64 (2017), pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
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The path to brand loyalty in the beer market
Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston; Lakner, Zoltán; Unger-Plasek, Brigitta - In: International journal of wine business research 35 (2023) 4, pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
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Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang - 2012
Persistent link: https://www.econbiz.de/10009567496
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Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang - 2012
Beer sales in Germany are confronted for several years with a shrinking market share in the market of alcoholic … relative success of marketing expenditures for the shrinking beer market in the period 1999-2010. -- Sales response functions … (SRF) ; marketing budget models ; MCMC estimation ; beer consumption ; optimal budget allocation …
Persistent link: https://www.econbiz.de/10009684800
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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred - In: Erfolg in Zeiten des Wandels : BMW im Gespräch …, (pp. 022-038). 2006
Persistent link: https://www.econbiz.de/10003346546
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Consumer subjective well-being as a core concept in marketing : theoretical basis and application to the automotive sector
Kressmann, Frank - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013432249