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Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon; Park, Jungkun; Hyun, Hyowon - In: Journal of retailing and consumer services 42 (2018), pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
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Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
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Editorial: editorial introduction : luxury services focusing on marketing and management
Park, Jungkun; Ahn, Jiseon - In: Journal of retailing and consumer services 58 (2021), pp. 1-2
Persistent link: https://www.econbiz.de/10012430620
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Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon; Shamim, Amjad; Park, Jungkun - In: International journal of hospitality management 92 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
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Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun; Hong, EunPyo; Ahn, Jiseon; Hyun, Hyowon - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
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Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao; Le, Hoang T. P. M.; Park, Jungkun - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
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Investigating travelers' multi-impulse buying behavior in airport duty-free shopping for Chinese traveler : intrinsic and extrinsic motivations
Lee, Jung Ick; Ren, Tianbao; Park, Jungkun - In: Journal of air transport management 92 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012507734
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The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.; Ren, Tianbao; Park, Jungkun - In: International journal of wine business research 35 (2023) 4, pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun; Hyun, Hyowon; Toulany Thavisay - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
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Customer response toward employees' emotional labor in service industry settings
Gong, Taeshik; Park, Jungkun; Hyun, Hyowon - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132182