//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does it pay to be real? : unde...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
29
Relationship marketing
29
Consumer behaviour
20
Konsumentenverhalten
20
Einzelhandel
12
Retail trade
12
Theorie
9
Theory
9
Betriebliche Wertschöpfung
8
Brand management
8
Deutschland
8
Germany
8
Kundenwert
8
Lieferantenmanagement
8
Markenführung
8
Supplier relationship management
8
Value creation
8
Advertising effects
7
Kundenmanagement
7
Werbewirkung
7
B-to-B-Marketing
6
Business-to-business marketing
6
Marketing
6
Advertising
5
Internet marketing
5
Monte-Carlo-Simulation
5
Online-Marketing
5
USA
5
United States
5
Werbung
5
Beziehungsmanagement
4
Bundling strategy
4
Customer integration
4
Customer value
4
Digitalisierung
4
Digitization
4
Kundenintegration
4
Leistungsbündel
4
Monte Carlo simulation
4
Network economics
4
more ...
less ...
Online availability
All
Undetermined
29
Free
20
Type of publication
All
Article
96
Book / Working Paper
35
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Aufsatz im Buch
19
Book section
19
Arbeitspapier
10
Working Paper
10
Graue Literatur
8
Non-commercial literature
8
Hochschulschrift
6
Lehrbuch
6
Thesis
4
Article
2
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Textbook
2
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Lehrmittel
1
Mikroform
1
Sammlung
1
more ...
less ...
Language
All
English
78
Undetermined
28
German
25
Author
All
Reinartz, Werner J.
94
Kumar, V.
23
Reinartz, Werner
22
Wiegand, Nico
16
Krafft, Manfred
14
Wichmann, Julian R. K.
9
Hoyer, Wayne D.
7
Becker, Maren
6
Chandon, Pierre
5
Haenlein, Michael
5
Käuferle, Monika
5
Morwitz, Vicki G.
5
Ptok, Annette
5
Scholdra, Thomas P.
5
Thomas, Jacquelyn S.
5
Venkatesan, Rajkumar
5
Götz, Oliver
4
Henseler, Jörg
4
Kreutler, Maren
4
Ulaga, Wolfgang
4
Backhaus, Klaus
3
Berkmann, Manuel
3
Echambadi, Raj
3
Hudetz, Kai
3
Kannan, P. K.
3
Saffert, Peter
3
Steiner, Michael
3
Arroniz, Inigo
2
BECKER, MAREN
2
Berlemann, Benedikt
2
Bharadwaj, Sundar G.
2
Bleier, Alexander
2
Eggert, Andreas
2
Eisenbeiß, Maik
2
Elsner, Mark
2
Haucap, Justus
2
Imschloss, Monika
2
Imschloß, Monika
2
Jindal, Rupinder P.
2
Jindal, Rupinder Paul
2
more ...
less ...
Institution
All
INSEAD
2
Department of Retailing and Customer Management <Köln>
1
Springer-Verlag GmbH
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
10
Faculty & research / Insead : working paper series
9
Harvard-Business-Manager : das Wissen der Besten
9
Journal of retailing
6
Harvard business review : HBR
5
Journal of the Academy of Marketing Science
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Journal of marketing research : JMR
3
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
2
Journal of business economics : JBE
2
Journal of service research : JSR
2
Marketing Review St.Gallen
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Retailing in the 21st century : current and future trends
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
SpringerLink / Bücher
2
Symphonya. Emerging Issues in Management
2
Wertschöpfung im Handel
2
California management review : CMR
1
Customer engagement marketing
1
Grundzüge der Politikwissenschaft
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
INSEAD Working Paper
1
International Journal of Innovation Management (ijim)
1
International journal of innovation management
1
Journal of Common Market Studies
1
Journal of common market studies : JCMS
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
97
OLC EcoSci
23
RePEc
5
USB Cologne (business full texts)
2
EconStor
2
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
131
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Communicating brands intelevision advertising
Bruce, Norris I.
;
Becker, Maren
;
Reinartz, Werner J.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 236-256
Persistent link: https://www.econbiz.de/10012180463
Saved in:
3
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
4
The impact of digital transformation on the retailing value chain
Reinartz, Werner J.
;
Wiegand, Nico
;
Imschloß, Monika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 350-366
Persistent link: https://www.econbiz.de/10012134256
Saved in:
5
Was sind faire Preise?
Haucap, Justus
;
Reinartz, Werner J.
;
Wiegand, Nico
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
11
,
pp. 42-44
Persistent link: https://www.econbiz.de/10011956983
Saved in:
6
Das Ende der Werbekampagne
Wiegand, Nico
;
Reinartz, Werner J.
;
Sprigg, Jim
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011929674
Saved in:
7
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
8
Towards perpetual brand-consumer relationship
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
2
,
pp. 28-35
Persistent link: https://www.econbiz.de/10012503782
Saved in:
9
Crafting a JMR manuscript
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 139-141
Persistent link: https://www.econbiz.de/10011450436
Saved in:
10
Understanding customer loyalty programs
Reinartz, Werner J.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 409-427)
.
2010
Persistent link: https://www.econbiz.de/10003938778
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->